Four years ago, on November 1, 2011, Everlane launched out of a small office in San Francisco. We hadn’t a clue what would come of it. All we had was a motley crew with a simple set of values: Make beautiful products. Treat people well. And tell our customers the story and cost of every product we make. It turns out, that was pretty novel.
Four years later, we’re still at it. It’s grown a bit. 300,000 customers instead of 300. And 70 of us around the table, instead of 5. Oh, and we make pants now too. Sorry, that took a while.
We have a long road ahead of us. And a ton of ambition. We know we’ll expand our line and enter new markets, but the truth is, we don’t have an exact destination in mind. What matters most to us are values—and ours won’t change even if we end up designing homewares, furniture, or even building an Everlane hotel in twenty years. (It’s true, we’ve talked about it).
So here’s to an adventure. Thanks for being a part of it and we’re looking forward to the next year. (And twenty more).