Estd 1999: An Academic Report by Sidney Lim YX
"Final year dissertation project at Central Saint Martins, consisting of a book and booklet design housed inside a custom made box. This work looks into how the commercial aspects of graphic design has been affected by the dominant counterculture of our times - the modern hipster - to a large extent, and to analyse the hipsters’ assimilation process into commercial graphic design in an objective and academic manner by considering the various reasons and background factors that have led to it."
Born, bred, and raised in Singapore, Sidney Lim is a graphic designer that currently studies in London. With a strong interest in typography, digital and editorial design, he has worked with clients from the US, UK, Middle East, Asia and Australia. A beach-lover that can’t actually surf, he always strives to instill laughter, light-heartedness, and a touch of humour in his work.
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